In today’s landscape, the way we buy and sell has completely transformed. Due to increase in demand, the market has witnessed a huge influx of businesses setting up their brand online. But what element makes a difference to your brand? Well, the answer lies in the UI/UX design for your E-commerce website.
Consider it as a major and crucial part of your entire development journey. The user experience and satisfaction will dictate the success of your hard work. As humans we often focus on parts such as coding, designing, marketing and tend to overlook the need of seamless user experience.
To boost the conversion rates of your website and to optimise the way you present yourself as a brand it is very important to understand the importance of a good UI/UX design. Even statistics suggest that a well-executed UI design can increase website conversion rates by 200%. A good UX design can boost website conversion rates by 400%.
Why is it so crucial to adequately invest resources in the development of UI/UX? What role is played by UI/UX in your e-commerce success? Stay tuned to find answers for these questions.
Importance of UI/UX in your E-commerce success
Lets understand the role of good UI/UX for your e-commerce business in a very simple way.
Have you ever visited a store that was at an inadequate location, with poor hospitality, dull lighting and unattractive interiors ?
On the contrary, imagine yourself at a store that has an attractive outlet, welcoming staff, quality products, and innovative designs ?
Ask yourself, which place would you prefer to shop again and again? Probably the second store would be the priority choice for many. The reason to be obvious with this choice lies in the efforts they have put in to provide long-lasting customer satisfaction.
Now portray a similar picture in an online setting, what would you do now to deliver such impactful user experience? Simply the difference between a good e-commerce platform and a great e-commerce platform is the difference in its UI/UX design. And undoubtedly we believe in creating great things!! If you are someone who wants to launch a new startup or e-commerce business this blog will be helpful for you E-commerce business ideas
Let’s dive into detail and know more about the role of great UI/UX for your e-commerce platform.
Enhanced User Experience
Isn’t giving a flawless user experience the ultimate goal for your business? Well for all of us it should be the top priority. You will achieve this when you ensure that the products available on your platform are easy to discover and access.
An efficient user interface is responsible for clear navigation that simplifies desirable searches. According to data, intuitive navigation helps users find products and complete purchases. To achieve this, Hire a UI/UX designer who can create a seamless shopping experience and boost your eCommerce success.
Focus on developing an organised and engaging page that contains systematic menus and filters for all kinds of users. Such intuitive search options will play a critical role in establishing increased engagement and likeability for an ecommerce business.
Improved Conversion Rates
The end point for any business is to have increased profit margins which is directly related to your user engagement rates. Facts have proven that a well-executed UI design can increase website conversion rates by 200%. A good UX design can boost website conversion rates by 400%.
To gain credibility and inspire trust among users, you need to have an attractive product presentation and streamlined checkout process which helps you lower abandonment rates. 70% of online shoppers abandon their carts because of poor UX, alarming isn’t it?
Ensure that you’re building a responsive website that functions well across all devices. Keeping that in mind simultaneously focus on adjusting effective CTA buttons that are eye-catchy and distinctive.
By CTA we mean, Call TO Action. In simple words, it is an approach of placing purchase buttons in a way that directs users to buy the product without putting any extra effort. If you have bold highlighted buttons it will definitely contribute in enhancing your conversion rates.
Brand Reputation and Trust
Instilling trust and loyalty in the hearts of your users should be your primary focus. Buying once is not enough, you have to strategize in a way that it retains existing customers. The key to customer retention is to develop an intuitive UI/UX.
There are numerous businesses in the market, but the path to create a distinctive brand begins from a great user experience. If your users are easily able to find products and complete purchases without unnecessary procedures, it builds trust and the user is likely to return and even recommend your brand to others.
To have a robust brand presence add customer reviews and testimonials, it will act as a proof of the services provided by your brand. To develop a sense of reliability and trust for your business, attach product reviews and ratings for better product exposure.
Reduce Bounce Rates
A visually appealing UI can create a positive first impression and a responsive design helps users interact with the platform seamlessly which together contributes towards your brand’s raging success.
Bounce rates are extremely crucial to track as it will determine how many customers abandoned your website just after visiting the very first page. To boost engagement and reduce bonus rates you need to optimise your user interface and offer relevant content.
Another prominent factor is to focus on faster load times. If your page is slow to load it will turn away potential customers. If your page is quick and responsive, shoppers are more likely to explore and complete their purchase without hesitations.
Competitive Advantage
When you analyse any ecommerce platform that is flourishing in the market you will discover that they have flawless UI/UX design that gives them a competitive edge in the market.
A great user journey involves simple navigation, responsive pages, quick checkout formalities, and these elements altogether gives a frictionless experience to your targeted audience and will play a huge role in your overall brand success.
A pro tip from a winner to another winner? Focus on accumulating user feedback, not just during the process but even after its installation. Knowing your audience and what they prefer will help you to build a user-centred design. On the contrary, the competitors who still have a poor UX/UI will struggle with bounce rates and give you the power to step over and grab the throne your brand deserves!
Best Practices of UI/UX for E-commerce
Some of the best practices that are currently shaping the path for several e-commerce platforms are discussed below for you. And here is a blog that intends to shed more light on developing a successful ecommerce website Ecommerce app development guide .
User Experience Trends in Online Shopping
You all must be aware about Amazon, the reason behind their success lies in their advanced recommendation engine. To add personalisation effect they trace customer behaviour and suggest products based on their frequent searches and past orders. Apart from this their intuitive navigation ensures smooth customer journey.
Product Page Design for E-commerce
Product page design plays a crucial role in enhancing user experience, it basically converts potential interest into purchases. For example, the renowned beauty brand Sephora is known for its detailed product descriptions, attractive fonts and colours and high resolution images. To capture the attention of the audience, they have also added a “Virtual Try-on” feature wherein users are enabled to try the products virtually, this directly contributes towards increased credibility and user reliability.
Shopping Cart Designs
While designing an application, it is extremely important to focus on having a streamlined checkout process. It has been observed that a platform with complex navigation often tends to have increased abandonment rates. For instance, Shopify so far has the most effective shopping cart design, they allow easy editing and simple layout so that the customer is solely focused on their purchase rather than encountering unnecessary distractions.
Conclusion
Until now, we are very sure that you are well-versed with the crucial role of UI/UX in your overall brand, it’s not just a design concept, instead it is a powerful weapon that will eliminate competition and evolve the way you interact with your audience.
Every $1 invested in UX design results in a $100 return, grab the opportunity by developing a potential e-commerce website in a cost-effective way with CyanicLab, we have expertise in developing a brand that has a user friendly interface and encourages conversions. If you want to know more about the expenses involved in developing an ecommerce app you can refer to this blog Cost of ecommerce app development.
A well thought out user interface will be the secret ingredient of your success, by investing in it you are not just crafting an appealing application but you are focusing on simplified navigation, smooth functioning, high conversion rates and most importantly enhanced customer satisfaction that will help your business thrive in the long run.
Frequently Asked Questions
Q. What tools are commonly used for UI/UX design in e-commerce?
Tools like Adobe XD, Sketch, Figma, and InVision are popular for wireframing, prototyping, and designing e-commerce websites.
Q. Why is a good UI important for an eCommerce platform?
A good UI is essential for an eCommerce platform for several reasons:
- User Experience: Effective UI/UX for eCommerce enhances user experience, making navigation simple and intuitive. This encourages repeat visits.
- First Impressions: Your e-commerce app design shapes customers’ initial perceptions. A visually appealing and organized interface builds trust.
- Conversion Rates: A user-friendly design minimizes barriers to purchase, boosting conversion rates and increasing sales.
- Mobile Optimization: With more shoppers using mobile devices, responsive UI ensures a seamless experience across all platforms.
- Reduced Bounce Rates: A clean, engaging UI keeps users on your site longer, reducing bounce rates and encouraging exploration.
Q. What is the cost of developing an eCommerce app?
Costs depend on features, design complexity, and the development team’s location. A basic app can start at a few thousand dollars, while more complex platforms can cost significantly more. Contact Cyaniclab to get a cost estimate of commerce app development.